Lars Smidt

VP Marketing, Oviva

Previously

Director Performance Marketing, Omio

Company

Oviva is an award-winning digital healthcare provider using technology to transform the treatment of lifestyle-related health conditions such as obesity and diabetes. Founded in 2014 by CEO Kai Eberhardt and CTO Manuel Baumann, Oviva has become the largest digital health provider treating diet and lifestyle conditions in Europe, with the potential to improve millions of lives in the coming years. The company can already treat over 140,000 patients, has over 300 employees and is headquartered in Zurich, with offices in London, Paris and Berlin. To date, Oviva has raised $33 million funding from leading investors such as F-Prime Capital, Albion Capital Group, Eight Roads Ventures, Earlybird, Partech and MTIP, completing their last funding round December 2019. ​

Search Background

Oviva’s approach had traditionally always been more of a B2B2C one, accessing patients through referrals from doctors. Over the past few months, however, in the wake of the Covid-19 pandemic, they began experimenting with a B2C channel. It quickly became apparent that this channel had a great deal of potential for the business, and so they were looking to hire a B2C marketing specialist who could help them build and scale this new channel.

Requirements

We agreed that we needed to find a VP Marketing who had a strong bias towards performance marketing in B2C businesses, ideally in mobile-first, app-centric businesses. They also needed to have experienced a growth journey previously and be comfortable stepping down to run a small team, which they would then build up over time. Lastly, we needed candidates who had good experience in the DACH region and who would be a good fit for the business, with a passion in health and wellness being key.

Result

After an extensive search across both the German and Swiss markets, we placed Lars Smidt into the role. Lars brings a wealth of experience across mobile gaming and was most recently at Omio, where he ran performance marketing internationally.

Testimonial

Erevena helped us solve a complex search which is critical for our growth. They worked fast and brought domain expertise that was fundamental to the successful outcome. This is the second time we've worked with Erevena and on both occasions we've been delighted.

Kai Eberhardt

CEO at Oviva