Cardlytics provides a purchase-based data intelligence platform that measures and connects purchases to consumers. It offers Cardlytics Direct, a digital advertising product that uses Cardlytics platform of purchase data to connect buyers with advertisers through personal online and mobile banking applications. The company also provides Cardlytics Measurement, a solution which helps measure the in-store and online sale impact of marketing campaigns.
In addition, it offers Cardlytics Insight, a technology solution that analyzes consumer spending across various purchase categories to reveal insights into whole-wallet spending and share change. It provides technology solutions to financial institutions to run their banking rewards programs. The company serves financial institutions, advertisers, retailers, restaurants, and other consumer brands in the United States.
Cardlytics, Inc. was founded in 2008 and is based in Atlanta, Georgia with additional offices in Chicago, Illinois; London, United Kingdom; New York, New York; and Oakland, California.