Jeremy began his career in law with an internship in New York, gaining his first experience of white-collar crime. He then worked as a forensic accountant for Big 4 accounting firm Deloitte where he saw at first hand the impact of corruption and fraud in food supply chains. These experiences ignited a passion in Jeremy that has seen him launch a unique supply chain model that is transforming the journey from farm to fork.
Tell us a bit about Collectiv Food and how it came about?
What need in the market does Collectiv Food meet?
What is driving your growth?
There’s been a big shift towards consumer interest in sustainable sourcing and we now have the data our customers need to pass on this information.”
Of course, we can’t forget that this is a margin-driven market and our growth is currently driven by this to a large extent. If I was to list the four drivers of growth in order of our customers’ priorities it would be the savings our business model helps to make in first place, followed by our focus on quality, then customer service, and then sustainability
My ideal is that, as we grow, our customers will move sustainability to the top of their priorities.”
Can you expand on this subject of sustainability?
- Our social impact – we constantly endeavour to treat our producers fairly.
- Reducing emissions – we have built tools to reduce our impact, notably in terms of our delivery model.
- Increasing traceability – we help our customers understand where their products come from and chose the most sustainable option in a clear, no-fuss way.
- Reducing waste – a more efficient supply chain, based on allocated stock rather than on huge inventories, enables us to minimise food waste.
What role does technology play in your business?
As an example, our distribution model is built on keeping big fuel-hungry vehicles off the streets of London, but we can only do this using technology. We have containers placed at the heart of the city, into which we put food deliveries overnight. The following day, a network of last-mile partners gains access to these containers using digital keys. We’ve integrated our routing and ordering processes with their third-party systems to ensure everything runs efficiently. Without the remote access capability, we would have to employ people to open the containers, but we’ve removed that overhead using tech.
Is there a technology innovation you’re particularly proud of?
What impact has Covid-19 had on your company?
Lockdown offered us a great opportunity to restructure in terms of our business objectives and vision. It gave us the time to positive stress test our sourcing and delivery model, demonstrating its robustness and resilience. Unlike the big wholesalers and distributors who have struggled due to the size of their inventories, our “just-on-time” stock approach meant that we’ve been agile enough to avoid wasting lots of stock. We’ve shown that we are a great alternative to the big middlemen, and I am confident about the market opportunities in the middle of a crisis.
Covid-19 offered us a great opportunity to restructure in terms of our business objectives and vision.”
What’s in store for Collectiv Food?
How do you go about attracting the talent you need to drive business growth?
We have used Erevena to find top executives because it is great to have advisors who know how to structure the search specifically for us.”
For more information, visit www.erevena.com